“how much? well, if we do it right it won’t cost a thing - you’ll make money from your investment. so tell me, what kind of results would you like to achieve from the project?” - (jolly, 5/06)
we know that a video is a means and not an end - the end is higher productivity, climbing sales, and / or reduced liability, right? the return on your investment is what matters.
here are some questions that will give me a better idea of how we can reach those goals with a more accurate quote:
what is the purpose / objective / goal of your video? What do you hope to achieve with your video?
before we start, do you have any ideas for the story, tone, or presentation?
how will your video be shown? - DVD, web, broadcast, etc.
what length do you think the video needs to be to cover the subject matter?
where will we shoot your video? how many locations will we need to acquire all the necessary footage?
will you need professional on-camera or voice talent for this production?
what is your deadline for completing the video? is a specific event driving your deadline?
has your company used video in the past? do you have examples of those videos?
what is your budget for this project?
who will be approving the script and edit?
